Marketing
Marketing

Marketing Quiz 27- Banking Exams - SBI/IBPS/Competitive Exams

in:
1.A package which has a secondary usefulness after its contents have been consumed, is called-
(1) Dual use Package           
(2) Bulk Package            
 (3) Both (1) & (2)                 
(4) Consumer Package          
(5) Industrial Package


2. Bank Marketing means-
(1) Selling of banks               
 (2) Buying of banks        
 (3) Merger of banks
(4) Selling bank’s products and services        
 (5) Selling various items in banks

3.Proper pricing is needed for-
(1) Extra charges for extra services      
 (2) Levy of VAT      
 (3) Good customer service
(4) Putting burden on the customer        
 (5) Service with extra facilities

4. A lead means-
(1) A Bank’s marketing staff        
 (2) A Religious leader          
 (3) Bank’s chairman
(4) Target customer                        
(5) Leash tied to a dog

5. A good salesman should be-
(1) Aggressive        
(2) Pushy            
 (3) Fierce        
 (4) Polite, but firm
(5) Talkative

6.Relationship Selling means-
(1) Preparing a list of relatives          
(2) Cross-selling     
(3) Selling to relatives
(4) Selling to strangers       
  (5) Telemarketing

7. Digital Banking means-
(1) Banking with calculations                        
 (2) Banking with digital instruments
(3) Internet Banking and Tele banking          
(4) Export finance                 
 (5) None of these

8. Home Loans are granted to-
(1) Individuals        
  (2) Institutions 
 (3) Builders    
  (4) All of these    
  (5) None of these

9. Credit Cards are used for-
(1) Cash withdrawals      
 (2) Purchase of air tickets  
(3) Purchase of consumable items from retail outlets
(4) All of these       
 (5) None of these

10.The ATMs are-
(1) Branches of banks
 (2) Manned counters of banks 
(3) Unmanned cash dispensers    
(4) All of these            
  (5) None of these

Answers
1-1      
2-4      
 3-3              
4-4          
 5-4
6-3      
 7-3        
8-1            
9-4          
10-3

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Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 7

in:
1.  Relationship Selling means-
(1) Preparing a list of relatives         
(2) Cross-selling
(3) Selling to relatives          
(4) Selling to strangers
(5) Telemarketing

2.  A lead is useful for-
(1) A marketing staff       
 (2) A team leader
(3) Bank’s Chairman
(4) An industry making lead products
(5) Not useful, as it is poisonous

3. Market Research is needed-
(1) For extra service charges
(2) For levy of VAT
(3) For good customer service
(4) For effective selling       
(5) There is no need for Market Research

4.  Marketing and Selling are-
(1) Not required if profit is high
(2) Not required if sales are high
(3) Not required in monopolistic conditions
(4) All of the above                              
(5) None of these

5.  4P’s of Marketing means-
(1) Primary Marketing techniques
(2) Person, Place, Product and Promotion
(3) Promoting Authority
(4) Purpose, Place, Passion, and Product
(5) None of these

6.   Market Segmentation means-
(1) Dividing the market into various groups
(2) Segmenting by age        
(3) Segmenting by tastes
(4) Segmenting geographically        
(5) All of the above

7. Digital Marketing means- (find the correct option)
(1) Selling with calculators
(2) Marketing of digital instruments
(3) Marketing through Internet and Telephones
(4) Export finance 
(5) None of these
8.  Customer Database means-
(1) Customers biodata    
 (2) Customers Loyalty
(3) Customers’ loan details               
(4) Information on customers’ needs
(5) None of these

9.  Bank Marketing is necessary due to-
(1) Globalization    
(2) Recession    
(3) Merger of banks
(4) Shortage of resources
(5) Selling various different items in banks

10. Marketing Plans are used for-
(1) Doing Research by Marketing students
(2)Planning Departments
(3) Purchase of consumable items from retail outlets
(4) All of the above                              
(5) None of these

Answers
Q.No
ANS
Q.No
ANS
1
2
6
5
2
1
7
3
3
3
8
4
4
5
9
5
5
2
10
5


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Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 4

in:
1. Customer Database is used by-
(1) Individuals         
(2) Institutions
(3) Builders
(4) Marketing experts         
(5) None of these

2. Customization means-
(1) Designing products to suit the company
(2) Designing strategies to suit the company
(3) Designing products to suit individual customers
(4) All of the above                              
(5) None of these

3. Product mix means-
(1) Distributing a mix of products
(2) Collecting ideas to sell better
(3) Satisfying the customers
(4) Bundle of products required by the customer
(5) Various products designed by the company

4. Selling skills are judged by-
(1) Number of goods sold 
(2) Amount of profit earned
(3) Number of customers converted
(4) All of the above                              
(5) None of these

5. Direct Marketing is necessary for-
(1) Having a focused approach to marketing
(2) Boosting sales  
(3) Better customer contacts
(4) All of the above                              
(5) None of these

6.  Marketing of Internet Banking means-
(1)Meeting of Banks on the net
(2) net practice     
(3) Marketing the usage of Banking transactions through Internet
(4) Transactions with foreign countries
(5) All of the above

7.  Difference between Direct and Indirect Bank Marketing is-
(1) Direct Marketing is to Bank’s employees, Indirect is to outsiders
(2) Direct marketing is to outsiders, Indirect is to employees
(3) Direct Marketing is to Bank’s owners, Indirect is to outsiders
(4) Direct Marketing is to other Bank’s employees, Indirect is to outsiders
(5) None of these
8.  Transaction Marketing means-
(1) Marketing only to strangers 
(2) Mere selling of goods
(3) Doing banking transactions        
(4) All of the above
(5) None of these

9.  In Marketing it is necessary to identify-
(1) Potential sellers              
(2) Selling employees
(3) Potential products and services
(4) Key existing and potential customers
(5) All of the above

10.  A DSA help in-
(1) Boosting Direct Sales    
(2) Contacting customers on the Net
(3) Indirect Marketing         
(4) Direct Telemarketing
(5) None of these

11. Marketing is required for-
(1) Boosting production     
(2) Boosting sales
(3) Boosting profits     
(4) Improving customer service
(5) All of these

12.  A cold call is-
(1) Best way to do Marketing
(2) A last resort for Marketers
(3) Marketing at random   
(4) All of the above
(5) None of these

13.  A call can be effective by-
(1) Making a phone call   
(2) Sending an e-mail
(3) Calling on friends     
(4) Service with several facilities
(5) Personally calling on prospective customers

14.  Good Selling skills involves-
(1) Alertness        
(2) Knowledge of competition
(3) Perseverance  
(4) Empathy      
(5) All of the above

15.  A Prospect mean-
(1) a person likely to work in a bank
(2) college syllabus               
(3) a Religious head
(4) a likely buyer    
(5) None of these

Answers
QNo
ANS
Q.No
ANS
Q.No
ANS
1
4
6
3
11
5
2
4
7
5
12
2
3
5
8
4
13
5
4
4
9
5
14
5
5
4
10
4
15
4

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Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 6

in:
1. Proper pricing is needed for-
(1) Extra charges of extra services
(2) Levy of VAT
(3) Good customer services
(4) Putting burden on the customers
(5) Depositing money in bank.

2. The abbreviation ISP stands for-
(1) International Spy Project
(2) Indian Social Planning
(3) Initial Service Provider
(4) Internet Service Provider
(5) None of these

3. ESOP stand for-
(1) Efficient Service of Promises
(2) Effective System of Projects
(3) Employee Stock Option Plan
(4) Essential Security of Project
(5) Equity Stock Option Plan

4. The balance sheet of an organization gives information regarding-
(1) Result of operations for a particular Period
(2) The financial position as on a particular date
(3) The operating efficiency of a firm.
(4) Financial position during a particular period
(5) All of the above

5. The advantage of telephone interview are-
(1) Relatively low cost per interview
(2) Good for reaching important people who are inaccessible
(3) Securing Co-operation which is not always possible
(4) All of these
(5) Both 1 & 2

6. The best advertisement is-
(1) Glow sign boards
(2) On internet
(3) TV media
(4) Print media
(5) A satisfied Customer

7. Acid Test of a brand is-
(1) Brand preference
(2) Brand awareness
(3) Brand loyalty
(4) Brand equity
(5) Band acceptability

8. In banks loans and advances are considered as-
(1) Assets
(2) liabilities
(3) Resources
(4) cause of expenditure
(5) None of these

9. In the context of globalization, BPO means-
(1) British Petroleum Organization
(2) British Passport Office
(3) Business Process Outsourcing
(4) Business Process Orientation
(5) All of the above

10. Modern method of marketing include-
(1) Publicity on the net
(2) Advertisement on the net
(3) Soliciting business through e-mails
(4) Both 1 and 2
(5) All of the above


11. For effective marketing the salesmen should have which of these qualities-
(1) Creativity
(2) Team spirit
(3) Motivation
(4) Effective communication skill
(5) All of these

12. Market Research is needed for-
(1) Deciding the market area
(2) Deciding the right-product to be sold.
(3) Making proper marketing decisions
(4) Deciding right time to sell
(5) All of these

13. Which of the following statement is true-
(1) Marketing makes the company to go into loss due to higher expense
(2) Marketing is not required in profitmaking companies
(3) Marketing sharpens the mind of the employees
(4) Marketing is wastage of time.
(5) All of these

14. Marketing plan helps in-
(1) Better lead generation
(2) Better systems
(3) Better results
(4) Better customer service
(5) All of the above

15. Motivation means-
(1) Inspiring employees to perform better
(2) Better communication skills
(3) Sales coaching
(4) Market research
(5) None of these

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Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 5

in:
1.  Marketing is successful when-
(1) Demand exceeds supply
(2) Supply exceeds demand
(3) Exports are heavy and costly
(4) Salesmen are effectively trained
(5) All the above situations


2  Innovation helps in-
(1) Designing new products              
(2) Improving marketing functions
(3) Increasing sales               
(4) New methods for increasing prospects
(5) All of the above

3. Marketing strategy means-
(1) New ideas to true more customers
(2) New methods to retain the customers
(3) New ways to contact the new customers
(4) New marketing techniques       
(5) All of the above

4. Promotion means-
(1) Additional responsibility
(2) Doing research in marketing
(3) Advertisement and publicity for marketing
(4) Going up the ladder in Government establishments
(5) All of the above

5. Diversification means-
(1) Marketing in diverse countries
(2) Marketing in diverse companies
(3) Making new, diverse products
(4) Used only for transactions with foreign countries
(5) All of the above

6. Motivation is very much required effective marketing. What other qualities are required?
(1) Confidence       
(2) Effective Communication skills
(3) Team work        
(4) Perseverance  
(5) All of the above

7.  Marketing is required in banks due to-
(1) globalization                     
(2) computerization       
(3) increase in population  
(4) government dictates
(5) None of these 

8.  Marketing is-
(1) a day-to-day function   
(2) a one-off affair
(3) a one-man show            
(4) a collective process
(5) a means to earn extra income

9.  Marketing should be resorted-
(1) only among rich persons
(2) only among the poors
(3) only in crowded areas  
(4) depends on the product
(5) depends on the banks

10.  HNI means-
(1) High Income Individual
(2) Honest Marketing Staff
(3) High Networth Individual
(4) Honest Neutral Individual           
(5) None of these

11.  Market Plan is-
(1) an action plan for day-to-day marketing
(2) effective selling steps  
(3) effective buying steps
(4) a comprehensive documents for marketing strategies
(5) All of these

12. The meaning of digital marketing is-
(1) selling digital goods       
(2) selling calculators
(3) selling through internet               
(4) All of these
(5) None of these

13. Target group means-
(1) all employees                  
(2) short-listed group
(3) all the marketing staff  
(4) sales representatives
(5) group of people likely to buy the identified product

14.  Customer service-
(1) is an integral part of marketing
(2) has no role in marketing              
(3) is required only by salesman
(4) is not required by salesman       
(5) None of these

15.  Public Relation is-
(1) part of Customer service         
(2) part of marketing
(3) part of Image Building                  
(4) All of these
(5) None of these

Answers
Q.No
ANS
Q.No
ANS
Q.No
ANS
1
4
6
5
11
4
2
1
7
1
12
3
3
5
8
4
13
5
4
3
9
4
14
1
5
3
10
3
15
4


Also Read:-
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Marketing Study Material SBI PO/IBPS/Upcoming Banking Exams

in:
Marketing Study Material:

1.    A lead means – A prospective buyer
2.    Benchmark means – set standards
3.    Customization means – specific products for each customer
4.    Value Added Service means – additional service
5.    Customer retention means – customers dealing with same organization for long time
6.    The sequence of the sales process is – Lead, call, presentation and sale
7.     “POS” means – Point Of Sale.
8.    Market Research is useful for – deciding proper marketing strategies
9.    A ‘call’ means – visiting prospective customer.
10.  Online marketing is the function of - I.T Department
11.  Customization is useful for – Designing customer specific products.
12.  The key challenge to market driven strategy is – Delivering superior values to the customers.
13.  Effective selling skills depends on – knowledge level of the sales team.
14.  Generation of sales leads can be improved by – increasing personal and professional contacts.
15.  A market plan is – Documented marketing strategies
16.  Marketing channel mean – Delivery outlets.
17.  Social Marketing means - marketing for a social cause.
18.  Service marketing means - Relationship Marketing
19.  Market driven Strategies include – positioning the organization and its brand in the market place.
20.  Innovation in marketing means – Creativity.
21.  Personal loan can de canvassed among – Salaried persons
22.  A presentation means – explaining the utility of products
23.  Conversion means – converting a prospective client into a buyer
24.  Modern style of marketing include – digital marketing, telemarketing, e-commerce, e-mail solicitation
25.  e-marketing is same as – digital marketing
26.  Aggressive marketing is necessitated due to – increased competition
27.  Efficient marketing style requires – proper planning, good communication skill, team work, knowledge of products.
28.  The performance of a sales person depends on – ability and willingness of the sales person.
29.  The sole aim of marketing is to – increase sales.
30.  Lead generation means – likely sources for prospective clients.
31.  CRM – Customer Relationship Management
32.  CRM is – A pre sale activity/ a tool for lead generation/ an ongoing daily activity/the task of a DSA.
33.  Bancassuranse can be sold to – All existing and prospective bank customers. 
34.  A successful “Blue Ocean Strategy” requires – effective communication/innovative skills/motivation.
35.  Cross selling is the basic function of all sales persons.
36.  Data mining means – analysing the data stored with the back office staff.
37.  SME means – small and medium enterprises 
38.  The first step in the transaction processing cycle is – data entry
39.  Collecting personal information and effectively posing as another individual is known as – the crime of spoofing
40.  A presentation means: Explain the utility products
41.  Relationship Marketing is useful for:  Cross-selling of products
42.  Good Public Relation indicate: Improved marketing skills, Improved brand image,   Improved customer service.
43.  Networking helps in marking marketing function: An easy task
44.  Delivery channel means — Place where products are made available to the buyers
45.  One of the methods for market monitoring is —-  To discuss with other sales persons
46.  A scenario in which a customer has too much awareness of the Brand is called: Over Positioning
47.  Creating a distinctive place in the minds of customer means: Brand Positioning
48.  Say’s Law of Markets states that____ Supply creates its own demand
49.  Gresham’s Law states that— Bad money drives good money out of circulation


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