1. Customer Database is used by-
(1) Individuals
(2) Institutions
(3) Builders
(2) Institutions
(3) Builders
(4) Marketing
experts
(5) None of these
(5) None of these
2. Customization means-
(1) Designing products to suit the company
(2) Designing strategies to suit the company
(3) Designing products to suit individual customers
(4) All of the
above
(5) None of these
(5) None of these
(1) Distributing a mix of products
(2) Collecting ideas to sell better
(3) Satisfying the customers
(4) Bundle of products required by the customer
(5) Various products designed by the company
4. Selling skills are judged by-
(1) Number of goods sold
(2) Amount of profit earned
(2) Amount of profit earned
(3) Number of customers converted
(4) All of the
above
(5) None of these
(5) None of these
5. Direct Marketing is
necessary for-
(1) Having a focused approach to marketing
(2) Boosting sales
(3) Better customer contacts
(3) Better customer contacts
(4) All of the
above
(5) None of these
(5) None of these
6. Marketing of
Internet Banking means-
(1)Meeting of Banks on the net
(2) net practice
(2) net practice
(3) Marketing the usage of Banking transactions through Internet
(4) Transactions with foreign countries
(5) All of the above
7. Difference between
Direct and Indirect Bank Marketing is-
(1) Direct Marketing is to Bank’s employees, Indirect is to outsiders
(2) Direct marketing is to outsiders, Indirect is to employees
(3) Direct Marketing is to Bank’s owners, Indirect is to outsiders
(4) Direct Marketing is to other Bank’s employees, Indirect is to
outsiders
(5) None of these
8. Transaction
Marketing means-
(1) Marketing only to strangers
(2) Mere selling of goods
(2) Mere selling of goods
(3) Doing banking
transactions
(4) All of the above
(4) All of the above
(5) None of these
9. In Marketing it is necessary to identify-
(1) Potential
sellers
(2) Selling employees
(2) Selling employees
(3) Potential products and services
(4) Key existing and potential customers
(5) All of the above
10. A DSA help in-
(1) Boosting Direct Sales
(2) Contacting customers on the Net
(3) Indirect
Marketing
(4) Direct Telemarketing
(4) Direct Telemarketing
(5) None of these
11. Marketing is required
for-
(1) Boosting production
(2) Boosting sales
(2) Boosting sales
(3) Boosting profits
(4) Improving customer service
(4) Improving customer service
(5) All of these
12. A cold call is-
(1) Best way to do Marketing
(2) A last resort for Marketers
(3) Marketing at random
(4) All of the above
(4) All of the above
(5) None of these
13. A call can be
effective by-
(1) Making a phone call
(2) Sending an e-mail
(2) Sending an e-mail
(3) Calling on friends
(4) Service with several facilities
(4) Service with several facilities
(5) Personally calling on prospective customers
14. Good Selling
skills involves-
(1)
Alertness
(2) Knowledge of competition
(2) Knowledge of competition
(3) Perseverance
(4) Empathy
(5) All of the above
(4) Empathy
(5) All of the above
15. A Prospect mean-
(1) a person likely to work in a bank
(2) college
syllabus
(3) a Religious head
(3) a Religious head
(4) a likely buyer
(5) None of these
(5) None of these
Answers
QNo
|
ANS
|
Q.No
|
ANS
|
Q.No
|
ANS
|
1
|
4
|
6
|
3
|
11
|
5
|
2
|
4
|
7
|
5
|
12
|
2
|
3
|
5
|
8
|
4
|
13
|
5
|
4
|
4
|
9
|
5
|
14
|
5
|
5
|
4
|
10
|
4
|
15
|
4
|
Also Read:
- More
Marketing Study Material
- Marketing
Model Practice Test SET-1
- Marketing
Study Material Part -1 for Bank Exams
- Marketing
Study Material Part 2 for Bank Exams
- Marketing
Notes for Bank Exams
- Marketing
Reading Material Short Notes
- Marketing
Study Material SBI PO/IBPS/Upcoming Banking Exams
- Marketing
Quizzes & Reading Material
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