Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 7

1.  Relationship Selling means-

(1) Preparing a list of relatives         
(2) Cross-selling

(3) Selling to relatives          
(4) Selling to strangers

(5) Telemarketing

2.  A lead is useful for-

(1) A marketing staff       
 (2) A team leader

(3) Bank’s Chairman

(4) An industry making lead products

(5) Not useful, as it is poisonous

3. Market Research is needed-

(1) For extra service charges

(2) For levy of VAT

(3) For good customer service

(4) For effective selling       

(5) There is no need for Market Research

4.  Marketing and Selling are-

(1) Not required if profit is high

(2) Not required if sales are high

(3) Not required in monopolistic conditions

(4) All of the above                              
(5) None of these

5.  4P’s of Marketing means-

(1) Primary Marketing techniques

(2) Person, Place, Product and Promotion

(3) Promoting Authority

(4) Purpose, Place, Passion, and Product

(5) None of these

6.   Market Segmentation means-

(1) Dividing the market into various groups

(2) Segmenting by age        
(3) Segmenting by tastes

(4) Segmenting geographically        
(5) All of the above

7. Digital Marketing means- (find the correct option)

(1) Selling with calculators

(2) Marketing of digital instruments

(3) Marketing through Internet and Telephones

(4) Export finance 
(5) None of these

8.  Customer Database means-

(1) Customers biodata    
 (2) Customers Loyalty

(3) Customers’ loan details               

(4) Information on customers’ needs

(5) None of these

9.  Bank Marketing is necessary due to-

(1) Globalization    
(2) Recession    
(3) Merger of banks

(4) Shortage of resources

(5) Selling various different items in banks

10. Marketing Plans are used for-

(1) Doing Research by Marketing students

(2)Planning Departments

(3) Purchase of consumable items from retail outlets

(4) All of the above                              
(5) None of these

Answers

Q.No	ANS	Q.No	ANS
1	2	6	5
2	1	7	3
3	3	8	4
4	5	9	5
5	2	10	5

Also Read:-

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• Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 4
• Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 5
• Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 6
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